WinCounter in a Shopping Centre or Mall

A common use for WinCounter is as a people counter to monitor foot-traffic to and from a shopping centre of mall.

The Professional Edition of WinCounter can have multiple sensors attached so you can monitor all the entrances or exits from your shopping centre. The sensors on each door are connected via cables to a central computer which runs WinCounter software. A count of people walking through each door is available immediately on the central computer and is stored in a database so you can generate reports at any time. 

Measure the potential of your shopping centre

People are a key factor in measuring the potential of your shopping centre. Using WinCounter software you can keep a count of the total numbers of people visiting. You can also analyse the times during the day and the days that you get the most visitors.

Determine the effectiveness of your advertising

It is often difficult for a shopping centre to measure the effectiveness of an advertising campaign. It is generally difficult to report on consolidated sales data across all stores, so measuring visitor numbers is the best approach to determining the effectiveness of a campaign.

Using the built in reports you can easily view graphs and tables which show the change in visitor trends before and after advertising.

Calculate leasing valuations

WinCounter can be a valuable tool that helps you determine your leasing valuations. You can get an accurate picture of foot-traffic to and from your shopping centre. You can even produce reports that show separate data for each entrance so you can determine the volume of people entering via each entrance.

Directional counting and occupancy

With suitable sensor configurations it is possible for WinCounter to determine the direction of the people entering or leaving the Mall. If you have directional sensors then you can have WinCounter display an on-screen total which will show the occupancy of the shopping centre at any time. This is based on the difference between incoming and outgoing sensors.