WinCounter for trade shows

WinCounter can be a great add-on tool for trade show booths. If you have a computer or a laptop set up at your booth then you can attach a sensor or switch to WinCounter and analyze the foot traffic at your booth. The summary of this data gives you valuable information on the times and days that people visited your booth. There are two main ways to record data in this scenario.

• Invisible beam sensors mounted on the edge of your booth or in an appropriate place. This configuration gives you an automatic record of the flow of people in and out of your booth. A basic sensor will give you an idea of relative people volumes, but it is not likely that you can get an exact count of people because they generally enter or leave through an open front booth. You can employ more sophisticated sensors, but these can become quite specialized and expensive.
• Key chain wireless switches for booth staff. In some cases the easiest way to count people is to have your staff manually press buttons when people visit the stand. You can use an unobtrusive keychain wireless switch which only requires a simple button press to log the date and time of the visit.
• In some cases it is possible to design your booth with a narrow entry area. If this is the case it is possible to put turnstiles, beams or mat switches to get a more accurate count.

For a more comprehensive overview of the visitors to your stand you can use more than one WinCounter and employ sensors as well as switches to monitor people.